FILE - In this April 20, 2011, file photo, President Barack Obama gestures during a town hall meeting at Facebook headquarters in Palo Alto, Calif. The year Obama came into office, the White House joined Facebook, Twitter, Flickr, Vimeo, iTunes and MySpace. In 2013, the first lady posted her first photo to Instagram. In 2015, Obama sent his first tweet from @POTUS, an account which now has 11 million followers. This year, the White House posted its first official story on Snapchat, a promotion of the president’s State of the Union address. White House officials said the focus on social media is simply a strategy of going to where people get their news. (AP Photo/Marcio Jose Sanchez, File)