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New England Patriots wide receiver Julian Edelman (11) celebrates with Tom Brady after catching a three-yard touchdown pass during the second half of NFL Super Bowl XLIX football game against the Seattle Seahawks Sunday, Feb. 1, 2015, in Glendale, Ariz. (AP Photo/David Goldman)

It was no serendipitous Super Bowl for Vegas sports books

By KIMBERLY PIERCEALL - Associated Press

New England Patriots quarterback Tom Brady, right, celebrates with owner Robert Kraft after the NFL Super Bowl XLIX football game against the Seattle Seahawks Sunday, Feb. 1, 2015, in Glendale, Ariz. The Patriots won 28-24. (AP Photo/David Goldman)

Record overnight ratings, social media reach for Super Bowl

By David Bauder - Associated Press

New England Patriots quarterback Tom Brady (12) watches from the sideline during the second half of NFL Super Bowl XLIX football game against the Seattle Seahawks Sunday, Feb. 1, 2015, in Glendale, Ariz. (AP Photo/Patrick Semansky)

Tom Brady focused on making sure four Super Bowl victories aren’t enough

By Barry Wilner - Associated Press

This image from video provided by Weight Watchers shows a frame from their television commercial that aired during the Super Bowl NFL football game on Sunday, Feb. 1, 2015. (AP Photo/Weight Watchers) ** FILE **

Super Bowl advertisers strike unusually serious tone

By MAE ANDERSON - Associated Press

New England Patriots wide receiver Danny Amendola (80) catches a four-yard touchdown pass in front of Seattle Seahawks free safety Earl Thomas (29) during the second half of NFL Super Bowl XLIX football game Sunday, Feb. 1, 2015, in Glendale, Ariz. (AP Photo/Matt York)

Last-minute interception seals New England Patriots’ Super Bowl victory over Seahawks

By Barry Wilner - Associated Press

Buffalo-based Rich Products Corp. has donated 5,000 frozen pizzas to Pizzas 4 Patriots, an organization that has sent tens of thousands of pizzas to U.S. military personnel serving overseas. The pizzas will be cooked before Sunday's Super Bowl kickoff and distributed to troops at various military bases. (AP Photo/Rahmat Gul)

NY firm sends 5,000 Super Bowl pizzas to US troops overseas

Associated Press

In this Sept. 19, 2014, file photo, NFL Commissioner Roger Goodell pauses as he speaks during a news conference in New York. (AP Photo/Jason DeCrow, File)

Roger Goodell: NFL has moved past season full of ‘plenty of challenges’

By Howard Fendrich - Associated Press

DEBORAH SIMMONS: Super Bowl and sex go together

By Deborah Simmons - The Washington Times

Rather than debuting with racy ads, as some other advertisers have done in the past, Wix.com went for nonedgy laughs with an ad that shows retired football players coming up with funny fictional businesses, such as Brett Favre inventing a charcuteries business called "Favre and Carve." (Associated Press/Wix.com)

Super Bowl advertisers may resort to ‘guerrilla’ means to get eyes

By Chris White - The Washington Times

New England Patriots head coach Bill Belichick answers questions during a news conference Wednesday, Jan. 28, 2015, in Chandler, Ariz. The Patriots play the Seattle Seahawks in NFL football Super Bowl XLIX Sunday, Feb. 1, in Phoenix. (AP Photo/Mark Humphrey)

Hoodie and scowl hide the Belichick impact

By BARRY WILNER - Associated Press

North American porcupine (Wikipedia)

Porcupine with record of winning ‘prognostication’ picks Seahawks to snag Super Bowl

By Cheryl K. Chumley - The Washington Times

FILE - In this Jan. 10, 2015, file photo, Seattle Seahawks cornerback Richard Sherman gestures during warmups before an NFL divisional playoff football game against the Carolina Panthers in Seattle. Whether by design or coincidence, Aaron Rodgers didn't throw in cornerback Richard Sherman's direction in the teams' first meeting this season. (AP Photo/Elaine Thompson, File)

Seattle’s defense could go down as one of the best units in NFL history

By Todd Dybas - The Washington Times

With three Super Bowl trophies already in hand, leading man looks straight out of Hollywood and Brazilian fashion model for a wife, New England Patriots quarterback Tom Brady makes it very easy to root for. He goes for his fourth Super Bowl trophy on Sunday againt the Seattle Seahawks. (Associated Press)

SNYDER: Tom Brady makes it easy to root for him as America’s darling

By Deron Snyder - The Washington Times

FILE- In this Feb. 3, 2014, file photo, from left to right, NFL Commissioner Roger Goodell, Seattle Seahawks linebacker Malcolm Smith, and Seahawks head coach Pete Carroll pose for photos during the Super Bowl Most Valuable Player and winning coach press conference in New York. Slowed by injuries since the offseason, Smith is still an important part of Seattle’s special teams, but he rarely sees the field on defense. (AP Photo/Doug Benc, File)

Smith goes from MVP to barely seeing field for Seattle

By TIM BOOTH - Associated Press

New England Patriots' Brandon Browner (39) takes to the field during NFL football practice, Sunday, Jan. 25, 2015, in Foxborough, Mass. Browner received a Super Bowl ring last year even though he was watching from home 3,000 miles from the Seattle Seahawks when they won the title. Now the hard-hitting cornerback has a shot at more diamonds and another title, going face-to-face with receivers when the Patriots play his former team Sunday, Feb. 1. (AP Photo/Steven Senne)

Patriots’ Browner gets a 2nd chance at a Super Bowl ring

By HOWARD ULMAN - Associated Press

$FILE - In this Jan. 25, 1987, file photo, New York Giants Phil McConkey throws his arms in the air after catching Phil Simms' pass and was stopped just short of the end zone in the third quarter of Super Bowl XXI in Pasadena, Calif. The official is Pat Millette. The flea-flicker pass from Simms is one of the memorable trick plays in Supe\r Bowl history. (AP Photo/Rob Kozloff, File)$

Tricks, repeat? The best Super Bowl gimmicks

By DAVE CAMPBELL - Associated Press

A couple of days out from the Seattle Seahawks winning the NFC championship on their way to the Super Bowl, Erin Rempel-Cheuk, left, calls her husband Tuesday, Jan. 20, 2015, in Seattle, to check on the jerseys he wants for he and his friends who will be attending the Super Bowl. The Seahawks comeback against the Green Bay Packers Sunday sends them up against the New England Patriots in the Super Bowl in Glendale, Ariz., Feb. 1. (AP Photo/Elaine Thompson)

Seahawks fans pull out their wallets for Super Bowl tickets

By DONNA GORDON BLANKINSHIP - Associated Press

The roof remained closed at University of Phoenix Stadium, where the NFL football's Super Bowl XLIX will be played, while the grass field remained outside in the sun, Tuesday, Jan. 20, 2015, in Glendale, Ariz. At this point, the NFL says it plans to keep the retractable roof open at the stadium for the Feb. 1, 2015, NFL championship game between the Seattle Seahawks and New England Patriots, but the plan can change as the league gets a better read on the weather forecast for game night. (AP Photo/Ross D. Franklin)

Roof open or closed for Super Bowl?

By JOSH HOFFNER - Associated Press

New England Patriots quarterback Tom Brady, left, speaks with Bill Belichick after the NFL football AFC Championship game Sunday, Jan. 18, 2015, in Foxborough, Mass. The Patriots defeated the Colts 45-7 to advance to the Super Bowl against the Seattle Seahawks. (AP Photo/Charles Krupa)

Double trouble: Seahawks to face Patriots in Super Bowl

By HOWARD FENDRICH - Associated Press