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In this Monday, Feb. 6, 2017, photo the Chicago Bulls' mascot Benny the Bull, shoots a Snapchat video, reenacting a scene from the Chicago based movie Ferris Bueller's Day Off, with Second City actors Martin Morrow, foreground, Tien Tran, left, and Julie Marchiano, at the ArcLight Cinema in Chicago. The NBA, including team and player accounts, has about 1.3 billion likes and followers over various social media platforms. The Bulls rank second to the Los Angeles Lakers among major North American sports franchises with 23 million social media followers. (AP Photo/Charles Rex Arbogast)
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In this Monday, Feb. 6, 2017, photo the Chicago Bulls' mascot Benny the Bull, is filmed inside a Chinatown shop while shooting a daylong Snapchat video, reenacting several scenes from the Chicago based movie Ferris Bueller's Day Off, in Chicago. The story starring Benny is playing out almost in real time on social media on a recent Monday, with scenes posted on Snapchat right after they are recorded throughout the day. The team Tweets the link and the crew heads to the next location while fans tuning in wonder what Benny will do next. (AP Photo/Charles Rex Arbogast)
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In this Monday, Feb. 6, 2017, photo the Chicago Bulls' mascot Benny the Bull, jumps off the famous Second City main Stage while shooting a daylong Snapchat video, reenacting several scenes from the Chicago based movie Ferris Bueller's Day Off, in Chicago. The NBA, including team and player accounts, has about 1.3 billion likes and followers over various social media platforms. The Bulls rank second to the Los Angeles Lakers among major North American sports franchises with 23 million social media followers. (AP Photo/Charles Rex Arbogast)
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In this Monday, Feb. 6, 2017, photo the Chicago Bulls' mascot Benny the Bull, uses an oversized ATM card to get money while shooting a daylong Snapchat video, reenacting several scenes from the Chicago based movie Ferris Bueller's Day Off, at the United Center in Chicago. The story starring Benny is playing out almost in real time on social media on a recent Monday, with scenes posted on Snapchat right after they are recorded throughout the day. The team Tweets the link and the crew heads to the next location while fans tuning in wonder what Benny will do next. (AP Photo/Charles Rex Arbogast)
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In this Monday, Feb. 6, 2017, photo the Chicago Bulls' mascot Benny the Bull, begins his daylong Snapchat video quest by reenacting a scene from the Chicago based movie Ferris Bueller's Day Off, at the United Center in Chicago. The story starring Benny is playing out almost in real time on social media on a recent Monday, with scenes posted on Snapchat right after they are recorded throughout the day. The team Tweets the link and the crew heads to the next location while fans tuning in wonder what Benny will do next. (AP Photo/Charles Rex Arbogast)
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In this Monday, Feb. 6, 2017, photo the Chicago Bulls' mascot Benny the Bull poses for a portrait as he begins a daylong Snapchat video quest by reenacting a scene from the Chicago based movie Ferris Bueller's Day Off at the United Center in Chicago. The story starring Benny is playing out almost in real time on social media on a recent Monday, with scenes posted on Snapchat right after they are recorded throughout the day. The team Tweets the link and the crew heads to the next location while fans tuning in wonder what Benny will do next. (AP Photo/Charles Rex Arbogast)
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In this Monday, Feb. 6, 2017, photo the Chicago Bulls' mascot Benny the Bull reenacts the famous scene of Ferris Bueller singing during a parade at Daley Plaza while shooting a daylong Snapchat video, reenacting several scenes from the Chicago based movie Ferris Bueller's Day Off, in Chicago. The NBA, including team and player accounts, has about 1.3 billion likes and followers over various social media platforms. The Bulls rank second to the Los Angeles Lakers among major North American sports franchises with 23 million social media followers. (AP Photo/Charles Rex Arbogast)
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In this Monday, Feb. 6, 2017, photo the Chicago Bulls' mascot Benny the Bull, is filmed inside a Chinatown shop while shooting a daylong Snapchat video, reenacting several scenes from the Chicago based movie Ferris Bueller's Day Off, in Chicago. The story starring Benny is playing out almost in real time on social media on a recent Monday, with scenes posted on Snapchat right after they are recorded throughout the day. The team Tweets the link and the crew heads to the next location while fans tuning in wonder what Benny will do next. (AP Photo/Charles Rex Arbogast)
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In this Monday, Feb. 6, 2017, photo the Chicago Bulls' mascot Benny the Bull, shoots a Snapchat video, reenacting a scene from the Chicago based movie Ferris Bueller's Day Off, with Second City actor Martin Morrow, right, at the ArcLight Cinema in Chicago. The NBA, including team and player accounts, has about 1.3 billion likes and followers over various social media platforms. The story starring Benny is playing out almost in real time on social media on a recent Monday, with scenes posted on Snapchat right after they are recorded throughout the day. The team Tweets the link and the crew heads to the next location while fans tuning in wonder what Benny will do next. (AP Photo/Charles Rex Arbogast)
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In this Monday, Feb. 6, 2017, photo the Chicago Bulls' mascot Benny the Bull reenacts the famous scene of Ferris Bueller singing during a parade at Daley Plaza while shooting a daylong Snapchat video, reenacting several scenes from the Chicago based movie Ferris Bueller's Day Off, in Chicago. The NBA, including team and player accounts, has about 1.3 billion likes and followers over various social media platforms. The Bulls rank second to the Los Angeles Lakers among major North American sports franchises with 23 million social media followers. (AP Photo/Charles Rex Arbogast)
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In this Monday, Feb. 6, 2017, photo the Chicago Bulls' mascot Benny the Bull, right, begins his daylong Snapchat video quest by reenacting a scene from the Chicago based movie Ferris Bueller's Day Off, with the help of the Bulls' Luka Dukich, digital content manager, left, Second City's Billy Bungeroth, the story's co-director., and Benny's assistant Tom Sargent at the United Center in Chicago. The story starring Benny is playing out almost in real time on social media on a recent Monday, with scenes posted on Snapchat right after they are recorded throughout the day. The team Tweets the link and the crew heads to the next location while fans tuning in wonder what Benny will do next. (AP Photo/Charles Rex Arbogast)
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FILE - In this Thursday, Oct. 24, 2013, file photo, Snapchat CEO Evan Spiegel poses for a photo in Los Angeles. Snap Inc. is listing the company’s valuation at up to $22 billion as it prepares for the tech industry’s biggest initial public offering in years. The parent company of SnapChat said in a regulatory filing Thursday, Feb. 16, 2017, that the IPO is likely to be priced between $14 and $16 per share. (AP Photo/Jae C. Hong, File)
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FILE - In this Thursday, Oct. 24, 2013, file photo, Snapchat CEO Evan Spiegel poses for a photo in Los Angeles. Snap Inc., owner of the ephemeral message service Snapchat, seeks to raise up to $3 billion in an initial public offering. According to IPO documents filed on Thursday, Feb. 2, 2017, Snap has lost nearly $1 billion in the past two years. (AP Photo/Jae C. Hong, File)
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The Walt Disney Company announced Wednesday, Dec. 21, 2016, that it is teaming up with Snapchat to create new shows. (Facebook, Walt Disney Company)
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Playboy Playmate Dani Mathers as pictured in a May 16, 2016 tweet for the "Heidi and Frank" show on KLOS. Ms. Mathers was fired from the radio program in July after body-shaming a naked woman in her gym's locker room by posting a photo of her to Snapchat.
