In this photo taken Thursday, Aug. 5, 2010, NBA's Boston Celtics power forward Kevin Garnett, second left, attends promotional event of Anta in Shanghai. Garnett wore his affection for China's booming sportswear market arrived in Beijing. On the front of his T shirt: The angular red slash logo of Anta, the athletic shoe producer that brought Garnett to China for a weeklong promotional tour. To reach worldly young Chinese consumers, the country's new but ambitious brands are scouring the globe for athletes, film stars and other celebrity spokespeople like Garnett who might have no personal link to China but are stars here. (AP Photo)