This undated photo, supplied by Warner Twelve, shows Mark J. Penn, the powerhouse pollster-consultant whose clients have included Bill and Hillary Clinton and Bill Gates and who coined the political demographic "soccer moms," who is working on a book on "small trends that are making a big difference," publisher Warner Twelve announced Tuesday, June 27, 2006. Warner will publish "Microtrends" in the fall of 2007.(AP Photo/Warner Twelve