Hasbro
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McKenna Pope, 13, led a successful campaign to get toy manufacturer Hasbro to make an Easy-Bake Oven that isn’t purple or pink so it would appeal to her little brother Gavyn Boscio, 4. After meeting with McKenna, Hasbro said it would soon reveal a gender-neutral color. (Associated Press)
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** FILE ** This Sept. 8, 2011 photo shows Hasbro's newest version of their famous "Easy Bake Oven" in Pawtucket, R.I. Hasbro says it will soon reveal a gender-neutral Easy-Bake Oven after meeting with a New Jersey girl who started a campaign calling on the toy maker to make one that appeals to all kids. (AP Photo/Stephan Savoia)
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Captain America, Hulk, Iron Man and Thor aboard Hasbro's S.H.I.E.L.D Helicarrier. (Photograph by Joseph Szadkowski)
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Gift ideas for the younger role players include Playskool's Flying Super Grover 2.0 and Hasbro's Spider-Man Stunt City. (Photograph by Joseph Szadkowski)
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Hasbro's Lazer Tag 2-Blaster Battle Packs features two pistols that tap into an augmented reality game using an iPhone. (Photo by Joseph Szadkowski/The Washington Times)
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From Left; Mattel's Apptivity WWE Rumblers, Think Geek's iCade 8-Bitty, Spin Master's AppFinity AppDrive and Hasbro's Lazer Tag Blaster are a few gaming gadget gifts for owners of an iPad or iPhone. (Photo by Joseph Szadkowski/The Washington Times)
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Hasbro’s Gamma Smash Hulk. (Photo by Joseph Szadkowski/The Washington Times)
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Hasbro’s Gamma Smash Hulk is puny next to the Toy Biz’ classic Marvel Legends: Incredible Hulk.
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Hasbro’s Avengers — Captain America, Hulk, Thor and Iron Man — are ready for action. (Photo by Joseph Szadkowski/The Washington Times)
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Hasbro’s Avengers line-up includes Gamma Smash Hulk, Shield Launcher Captain America, Shock Strike Thor and Fusion Armor Mark VII Iron Man. (Photo by Joseph Szadkowski/The Washington Times)
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Hulk’s facial features from the new movie “The Avengers” compared to Hasbro’s Gamma Smash Hulk. (Photo by Joseph Szadkowski/The Washington Times)
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Lego’s version of the Hulk compared to Hasbro’s Gamma Smash Hulk. (Photo by Joseph Szadkowski/The Washington Times)
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Gift ideas featuring real and fictional heroes include Hot Toys’ Superman, Warner Home Video’s Smallville: The Complete Collection and Hasbro’s G.I. Joe Army Paratrooper. (Photograph by Joseph Szadkowski / The Washington Times)
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Michelle Paolino, vice president of strategy and marketing for Hasbro, explains the differences in the new version of the Easy-Bake Oven. Listening is Wayne Blatchley vice president of Fuzion Design, which worked on the redesign. (Associated Press)
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Leia (Hoth outfit) with Darth Vader from Hasbro's Star Wars Vintage Collection (Photograph by Jacquie Kubin/Special to The Washington Times)
