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FILE - In this Jan. 4, 2015, file photo, Toledo quarterback Logan Woodside (11) passes the ball during the first half of the GoDaddy Bowl NCAA college football game, in Mobile, Ala. Toledo is loaded and will give Western Michigan a run, while Ohio and Miami are again expected to top the MAC East again. (AP Photo/Brynn Anderson, File)
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This undated still provided by GoDaddy, shows a frame grab from the company's 2014 Super Bowl XLVIII Ad. Advertisers that have traditionally focused on skimpily clad models and lowest-common denominator humor are promising more sedate ads in 2014. The changes come as advertisers seek to get the most out of the estimated $4 million that ads cost during Super Bowl XLVIII. (AP Photo/GoDaddy)
