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Lucio Alvarez and Bernardo Graue both of Argentina driver their Ford pick-up during the eight stage of the Dakar Rally between the cities of Salta, Argentina, and Calama, Chile, Monday, Jan. 13, 2014. (AP Photo/Victor R. Caivano)
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Ford unveils the new F-150 with a body built almost entirely out of aluminum. at the North American International Auto Show in Detroit, Monday, Jan. 13, 2014. (AP Photo/Carlos Osorio)
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FILE - In this Sunday, Nov. 5, 2006, file photo, unsold F-150 pickup trucks sit on the lot of a Ford dealership in the southeast Denver suburb of Centennial, Colo. If customers embrace an aluminum truck, like the 2015 Ford F-150 it could mean big changes for an industry that still relies heavily on steel. (AP Photo/David Zalubowski, File)
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FILE - In this Nov. 2, 2005, file photo, Ford pickup trucks are seen outside the Dearborn, Mich., Truck Plant. On Monday, Jan. 13, 2014, Ford reveals its new 2015 Ford F-150 pickup. (AP Photo/Paul Sancya, File)
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FILE- In this undated file photo provided by Ford the 2009 Ford F-100 Pickup is pictured. Ford makes an estimated $10,000 profit on every F-Series truck it sells, making trucks a $7.4 billion business in the U.S. alone last year. (AP Photo/Ford. File)
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FILE- In this undated file photo provided by Ford the 1987 Ford F-150 Pickup is pictured. In 2013, Ford sold an F-Series truck every 41 seconds. (AP Photo/Ford, File)
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FILE- In this undated file photo provided by Ford the 1980 Ford F-150 Pickup is pictured. On Monday, Jan. 13, 2014, Ford unveils a new F-150 built built almost entirely out of aluminum. (AP Photo/Ford, File)
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FILE- In this undated file photo provided by Ford the 1967 Ford F-100 Pickup is pictured. Since its inception, Ford has sold 33 million F-Series trucks. (AP Photo/Ford, File)
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FILE- In this undated file photo provided by Ford the 1961 Ford F-100 Pickup is pictured. The F-Series has been the top-selling vehicle in the U.S. for the last 32 years. (AP Photo/Ford, File)
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FILE- In this undated file photo provided by Ford the 1957 F-100 Ford Pickup is pictured. 2014 marks he 12th time the automaker has redesigned the truck. (AP Photo/Ford, File)
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FILE- In this undated file photo provided by Ford the 1948 Ford F-1 Pickup is pictured. Ford announced Monday, Jan. 13, 2014, it will revealing a new F-150 pickup at the North American International Auto Show in Detroit. (AP Photo/Ford, File)
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FILE- In this undated file photo provided by Ford the 1948 Ford F-1 Pickup is pictured. The automaker first introduced the F-1 in 1948 as a work vehicle for farmers. (AP Photo/Ford, File)
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This undated photo provided by Ford shows the company's new 2015 F-150 pickup truck. On Monday, Jan. 13, 2014, Ford unveils a new F-150 built almost entirely out of aluminum. The lighter material, which shaves as much as 700 pounds off the truck, will save fuel and make the truck more nimble without sacrificing power, Ford says. (AP Photo/Ford)
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This undated photo provided by Ford shows the company's new 2015 F-150 pickup truck. On Monday, Jan. 13, 2014, Ford unveils a new F-150 built almost entirely out of aluminum. The lighter material, which shaves as much as 700 pounds off the truck, will save fuel and make the truck more nimble without sacrificing power, Ford says. (AP Photo/Ford)
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This undated photo provided by Ford shows the company's new 2015 F-150 pickup truck. On Monday, Jan. 13, 2014, Ford unveils a new F-150 built almost entirely out of aluminum. The lighter material, which shaves as much as 700 pounds off the truck, will save fuel and make the truck more nimble without sacrificing power, Ford says. (AP Photo/Ford)
