Apple

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Apple CEO Tim Cook sits as a guest of first lady Michelle Obama prior to the start of President Barack Obama's State of the Union address during a joint session of Congress, Tuesday, Feb.12, 2013, on Capitol Hill in Washington. (AP Photo/Pablo Martinez Monsivais)

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Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks in front of an image of the fourth-generation iPad (left) and the iPad Mini in San Jose, Calif., on Tuesday, Oct. 23, 2012. The Mini has a screen that's about two-thirds the size of the full-size model, and Apple says it will cost $329 and up. (AP Photo/Marcio Jose Sanchez)

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** FILE ** Phil Schiller, Apple's senior vice president of worldwide product marketing, introduces the iPad Mini in San Jose, Calif., on Tuesday, Oct. 23, 2012. (AP Photo/Marcio Jose Sanchez)