“One of the most important rules is to know your audience,” Franklin said, “and Baltimore is not a conservative area.”
The Baltimore Sun is returning to local ownership under David D. Smith of SInclair broadcasting
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An uptick in local news readership during the pandemic shows people respond when there's an urgent need to know what is going on in their communities, he said.
Local news declines include one-third of newspapers, two-thirds or journalists since 2005
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