The video has been viewed more than 50 million times, yielding “huge spikes” in lookups, Sokolowski said, and prompting many to learn it means reserved or modest.
Merriam-Webster's 2024 word of the year? 'Polarization'
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As a result, in social media and marketing, authentic has become the gold standard for building trust — and authenticity, ironically, has become a performance," he said.
Inside the Beltway: Merriam-Webster looks for 2023's most authentic word
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