As a result, in social media and marketing, authentic has become the gold standard for building trust — and authenticity, ironically, has become a performance," he said.
Inside the Beltway: Merriam-Webster looks for 2023's most authentic word
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Few words can express so much about one moment in time," said Peter Sokolowski, Merriam-Webster’s Editor at Large, in a statement.
'Vaccine' declared Merriam-Webster's Word of the Year
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