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NBA Commissioner Adam Silver talks to reporters before Game 1 of basketball's NBA Finals between the Boston Celtics and the Dallas Mavericks, Thursday, June 6, 2024, in Boston. The NBA has agreed to terms on its new media deal, an 11-year agreement worth $76 billion that assures player salaries will continue rising for the foreseeable future and one that will surely change how some viewers access the game for years to come. (AP Photo/Charles Krupa, File)

NBA says it has signed new 11-year media rights deal with Disney, NBC and Amazon

By Tim Reynolds and Joe Reedy - Associated Press

The Olympic rings are set up at Trocadero plaza that overlooks the Eiffel Tower in Paris on Sept. 14, 2017. The United States and China are expected to finish 1-2 in the gold and the overall medal counts at the Paris Olympics, which open in 100 days. (AP Photo/Michel Euler, File)

NBC will use heart rate monitors to show reaction of parents of Olympic athletes live on air

By Brad Matthews - The Washington Times

Irish Pro-Life USA activists held a sidewalk protest during the New York City St. Patrick's Day Parade in Manhattan on Saturday, March 16, 2024, after their requests to participate in the 263rd annual celebration were rebuffed. (Photo courtesy Irish Pro-life USA)

NYC St. Patrick’s Day Parade again excludes pro-lifers while welcoming LGBTQ group

By Valerie Richardson - The Washington Times

Wrestler Carmella leaps at Bianca Belair, during the WWE Monday Night RAW event, March 6, 2023, in Boston. WWE's weekly television show "Raw" will move to Netflix next year as part of a major streaming deal. (AP Photo/Charles Krupa, File)

WWE’s ‘Raw’ is moving to Netflix next year in a major streaming deal

By Michelle Chapman - Associated Press

Elon Musk, owner of social media platform X, gestures during an event with Britain's Prime Minister Rishi Sunak in London on Nov. 2, 2023. IBM has stopped advertising on X after a report said its ads were appearing alongside material praising Adolf Hitler and Nazis. (AP Photo/Kirsty Wigglesworth, Pool, File)

IBM, EU and Lionsgate pull ads from Elon Musk’s X as concerns about antisemitism fuel backlash

By Kelvin Chan - Associated Press

Wrestler Akira Tozawa goes airborne during his match with Carmelo Hayes during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. WWE’s popular television show, “Friday Night Smackdown,” will be moving from Fox to USA Network next year under a new five-year domestic media rights partnership with NBCUniversal, Thursday, Sept. 21, 2023. “Smackdown” will begin airing on USA Network in October 2024.(AP Photo/Charles Krupa)

WWE’s ‘Smackdown’ moving from Fox to USA Network in new rights deal with NBCUniversal

By Michelle Chapman - Associated Press

New York Jets' quarterback Aaron Rodgers smiles during an NFL football news conference at the Jets' training facility in Florham Park, N.J., Wednesday, April 26, 2023. The Super Bowl champion Kansas City Chiefs will host the Detroit Lions on Sept. 7 to kick off the 2023 NFL season. And NFL fans will get their first look at star quarterback Aaron Rodgers in a Jets uniform when New York faces the Buffalo Bills on “Monday Night Football” on Sept. 11. That's according to early details released Thursday, May 11, 2023, on this year’s NFL schedule. (AP Photo/Seth Wenig, File)

Jets, Rodgers receive plenty of marquee spots as networks navigate NFL schedule process

By Joe Reedy - Associated Press

Twitter CEO Elon Musk, center, speaks with Linda Yaccarino, chairman of global advertising and partnerships for NBC, at the POSSIBLE marketing conference, Tuesday, April 18, 2023, in Miami Beach, Fla. Musk said that he has found a new CEO for Twitter, or X Corp. as it’s now called, and multiple media reports identify her as Yaccarino, (AP Photo/Rebecca Blackwell, File)

Musk: Linda Yaccarino is incoming Twitter CEO, will transform platform into X

By Ryan Lovelace - The Washington Times

A sign bearing an advertisement for Caesars Entertainment's sports betting operation is displayed near a sports betting terminal in the sports betting lounge at the Tropicana casino in Atlantic City, N.J., May 12, 2022. Caesars is one of the most frequent advertisers of sports betting in the United States. Most of the nation's major professional sports leagues, plus the FOX media company are creating an alliance to ensure that sports betting advertising is done responsibly and does not target minors, it was announced Wednesday, April 19, 2023. (AP Photo/Wayne Parry)

Major sports leagues, broadcasters pledge responsible betting ads

By Wayne Parry - Associated Press

Commanders in hunt for new TV partner as NBC Sports Washington deal set to expire

By Matthew Paras - The Washington Times

Bill Cosby arrives for a sentencing hearing following his sexual assault conviction at the Montgomery County Courthouse in Norristown Pa., on Sept. 25, 2018. Eleven months after he was freed from prison, 85-year-old Cosby will again be the defendant in a sexual assault proceeding, this time a civil case in California. Judy Huth, who is now 64, alleges that in 1975 when she was 16, Cosby sexually assaulted her at the Playboy Mansion. (AP Photo/Matt Rourke, File)

Bill Cosby, NBC, studio face new sex abuse lawsuit

By Maryclaire Dale - Associated Press

Soccer fan Misty Alvarez reacts at watch party after the Netherlands scored a goal on the United States in the Qatar 2022 World Cup Round of 16 soccer match, in Los Angeles, Saturday, Dec. 3, 2022. (AP Photo/Ringo H.W. Chiu)

Americans’ World Cup-ending loss seen by 16.5M on U.S. TV

Associated Press

Peyton Olson, center, reacts to a goal scored by the United States during the Qatar World Cup group B soccer match against Iran, in Kansas City, Missouri. (Emily Curiel/The Kansas City Star via AP)

U.S. World Cup win over Iran draws 15.5M on U.S. broadcasts

Associated Press

Argentina's Lionel Messi celebrates after scoring his side's opening goal during the World Cup group C soccer match between Argentina and Mexico, at the Lusail Stadium in Lusail, Qatar, Saturday, Nov. 26, 2022. (AP Photo/Ariel Schalit)

Argentina-Mexico World Cup Spanish TV gets 8.9M U.S. viewers

NeNe Leakes arrives at the NBCUniversal Golden Globes afterparty at the Beverly Hilton Hotel on Jan. 8, 2017, in Beverly Hills, Calif. Former star of “The Real Housewives of Atlanta” Leakes sued the companies behind the show on Wednesday, Aril 20, 2022, alleging that they fostered and tolerated a hostile and racist work environment. It names as defendants NBCUniversal, Bravo, production companies True Entertainment and Truly Original, executives from the companies and “Housewives” executive producer Andy Cohen. (Photo by Rich Fury/Invision/AP, File)

Ex-‘Real Housewives’ star sues Bravo, Andy Cohen

By Andrew Dalton - Associated Press