“I think what we do is we raise the awareness of water - and if you cherish something, you’re more likely to protect it,” says Michael Mascha, co-founder of the Fine Water Society.
Takeaways on fine water, a growing trend for the privileged in a world that's increasingly thirsty
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It’s really sometimes very hard to predict,” says Mascha, who served as a judge.
Precious water: As more of the world thirsts, luxury water becoming fashionable among the elite
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