FILE - In this Sept. 17, 2016, file photo, Texas Tech coach Kliff Kingsbury cheers after Jonathan Giles scored a touchdown during an NCAA college football game against Louisiana Tech in Lubbock, Texas. With all the non-conference games completed, there will be only head-to-head matchups in the Big 12 over the last 10 weekends of the regular season. “That’s the fun that's the fun part about conference. It doesn’t matter what you do those first three games,” Kingsbury said Monday, Sept. 26, 2016. (Brad Tollefson/Lubbock Avalanche-Journal, File)