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In this photo taken Saturday, Nov. 22, 2014, Blue Bridge Benefits LLC agent Patricia Sarabia helps customers interested in Obama Care at a kiosk at Compare Foods in Winston-Salem, N.C. Such atypical approaches to selling health insurance policies are playing out across the country since the second round of open enrollment under the federal Affordable Care Act opened in mid-November. Insurance companies and some states are focusing heavily on signing up eligible Hispanics, a group that accounts for a large share of the nation's uninsured but largely avoided applying for coverage during the first full year the health care reform law was in effect. Hispanics accounted for just 11 percent of those who enrolled in the private policies sold during the initial sign-up period, which ended in March. (AP Photo/Gerry Broome)
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In this photo taken Saturday, Nov. 22, 2014, Blue Bridge Benefits LLC agent Patricia Sarabia helps customers interested in Obama Care at a kiosk at Compare Foods in Winston-Salem, N.C. Such atypical approaches to selling health insurance policies are playing out across the country since the second round of open enrollment under the federal Affordable Care Act opened in mid-November. Insurance companies and some states are focusing heavily on signing up eligible Hispanics, a group that accounts for a large share of the nation's uninsured but largely avoided applying for coverage during the first full year the health care reform law was in effect. Hispanics accounted for just 11 percent of those who enrolled in the private policies sold during the initial sign-up period, which ended in March. (AP Photo/Gerry Broome)
