Endeavor said that they will cross-promote to drive brand awareness and deepen penetration of their overlapping fan base of more than 700 million UFC fans and 1.2 billion WWE fans worldwide.
TKO Group, which houses WWE and UFC, begins trading on the New York Stock Exchange
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Endeavor said that they will cross promote to drive brand awareness and deepen penetration of their overlapping fan base, more than 700 million UFC fans and 1.2 billion WWE fans worldwide.
UFC, WWE combine to form $21.4B sports entertainment company
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