Craig Mucklow, vice president of trading at Caesars Sportsbook, said U.S. women's teams have been popular with bettors in recent Olympics and World Cup tournaments.
Like a Caitlin Clark 3-pointer, betting on women's sports is soaring
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“We treat the women’s game with the same importance as we treat any NBA game or any men’s Final Four games,” said Craig Mucklow, Caesars vice president of trading.
Caitlin Clark, next-gen hoops stars raise bar on women's game
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