And that, he explained to The Associated Press this week in a joint interview with Sally Bolton - CEO of the All England Club, which runs Wimbledon - is why the four most prestigious and most-watched tennis tournaments, a quartet that includes the Australian Open and French Open, are working together in what Sherr called an “unprecedented way” in an effort “to unlock what we think is an enormous potential.”
The four Grand Slams, the two tours and Saudi Arabia are all hoping to revamp tennis
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