Marshal Cohen, chief retail adviser at market research firm Circana, said that apart from people lining up for Target's Taylor Swift merchandise, the number of shoppers appeared typical.
Retailers coax Black Friday shoppers into stores with big discounts and giveaways
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Impulse purchases and self-gifting are a potential area for big sales growth, and business isn't going to increase without them, Cohen said.
Retailers banking on Black Friday to energize bargain-hungry holiday shoppers
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