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This photo provided by Bud Light shows a scene from the company's “Ghost Spuds,” spot for Super Bowl 51, between the New England Patriots and Atlanta Falcons, Sunday, Feb. 5, 2017. Bud Light is re-introducing the brand’s ’80s pop culture icon and man’s best friend, Spuds MacKenzie. (Bud Light via AP)

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super_bowl_ads-anheuser-busch-bud_light_25338.jpg

This photo provided by Bud Light shows a scene from the company's “Ghost Spuds,” spot for Super Bowl 51, between the New England Patriots and Atlanta Falcons, Sunday, Feb. 5, 2017. Bud Light is re-introducing the brand’s ’80s pop culture icon and man’s best friend, Spuds MacKenzie. (Bud Light via AP)

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In this Monday, April 7, 2014, file photo, aluminum bottles of Bud Light beer are on display at Alcoa headquarters in Pittsburgh. Anheuser-Busch is apologizing Tuesday, April 29, 2015, for a slogan that appeared on bottles saying Bud Light removes the word 'no' from drinkers' vocabulary. (AP Photo/Gene Puskar, File)

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This Jan. 30, 2014 photo shows New Orleans Saints' Drew Brees during a video game tournament next to the Bud Light Hotel in New York. Norwegian Cruise Line’s just-launched ship Norwegian Getaway is serving as a floating hotel for Super Bowl weekend events sponsored by the beer brand Bud Light. Renamed the Bud Light Hotel New York, the ship is docked at Pier 88 in Manhattan on the Hudson. Its 18 decks house 4,000 guests in 1,900 staterooms. Those aboard are mostly connected to Bud Light's retailers, partners and VIP guests. (AP Photo)

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This Jan. 30, 2014 photo shows Philadelphia Eagles' LeSean McCoy holding a trophy after winning the Madden Bowl video game tournament held next to the Bud Light Hotel in New York. Norwegian Cruise Line’s just-launched ship Norwegian Getaway is serving as a floating hotel for Super Bowl weekend events sponsored by the beer brand Bud Light. Renamed the Bud Light Hotel New York, the ship is docked at Pier 88 in Manhattan on the Hudson. Its 18 decks house 4,000 guests in 1,900 staterooms. Those aboard are mostly connected to Bud Light's retailers, partners and VIP guests. (AP Photo)