Topic - Brian Niccol

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Brian Niccol, named the chairman and chief executive officer of Starbucks on Aug. 13, 2024, is shown during an interview on June 9, 2015, in New York. (AP Photo/Mark Lennihan, File)

Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders

By Dee-Ann Durbin - Associated Press

A Starbucks sign hangs outside a Starbucks coffee shop in downtown Pittsburgh on June 26, 2019. (AP Photo/Gene J. Puskar, File)

Starbucks replaces its CEO, names Chipotle chief to head the company

By Dee-Ann Durbin - Associated Press

This frame grab from video provided by Taco Bell via Taylor Strategy shows Ronald McDonald of Oak Ridge, N.C., in a Taco Bell commercial. The fast-food chain will begin airing ads Thursday, March 27, 2014, that feature everyday men who happen to have the same name as the McDonald's mascot. The marketing campaign is intended to promote Taco Bell's new breakfast menu, which features novelties like a waffle taco. (AP Photo/Taco Bell via Taylor Strategy)

Taco Bell’s ads star real-life Ronald McDonalds

By CANDICE CHOI - Associated Press

This undated product image provided by Taco Bell, shows the company's new waffle taco. The fast-food chain says the waffle taco, which includes scrambled eggs, sausage and a side of syrup, was the top seller during breakfast hours at the five Southern California restaurants where they were tested earlier this year. (AP Photo/Taco Bell)

Taco Bell takes aim at McDonald’s with breakfast

By CANDICE CHOI - Associated Press

Taco Bell introduces a menu for breakfast

By Bruce Schreiner - Associated Press