Opendorse CEO Blake Lawrence, whose company partners with schools to help initiate, track and monitor NIL deals, said there will be a place for collectives in the environment proposed by Baker.
If college athletes can earn NIL money from the schools, what becomes of donor-backed collectives?
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“The student-athletes are using social media to build their own audiences, which is driving more interest and tune in to their sports,” said Blake Lawrence, CEO at Opendorse.
Women's sports saw pivotal growth in deals, interest in 2022
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