Topic - Bild

The Bild (formerly Bild-Zeitung) is a German newspaper published by Axel Springer AG. The paper is published from Monday to Saturday, while on Sundays, Bild am Sonntag (lit. Picture on Sunday) is published instead, which has a different style and its own editors. Bild is tabloid in style, although actually broadsheet in size. It is the best-selling newspaper in Europe and has the sixth-largest circulation worldwide. Its motto, prominently displayed below the logo, is unabhängig, überparteilich (independent, nonpartisan). Another slogan used prominently in advertising is Bild dir deine Meinung!, which translates as "Form your own opinion!" (i. e., by reading Bild), a pun based on the fact that in German, Bild (more properly Bild'!, a short form of Bilde!) can also be understood as the imperative form of bilden, "to shape, to form". - Source: Wikipedia