In this Wednesday, May 31, 2017, photo, a customer approaches the entrance of an Aldi food market, in East Rutherford, N.J. Discounter Aldi, one of the no-frills European chains that offer low prices but far fewer options, and mostly its own brands, is putting the pressure on traditional grocers. Aldi expects to have 2,500 U.S. stores by the end of 2022. (AP Photo/Julio Cortez)