Consumers also spent a record $6.1 billion online on Thanksgiving Day, Adobe said.
Cyber Monday 2024: Record $13.2 Billion expected in online sales
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People shopping for televisions earlier in the season found discounts that averaged 10.8%, while waiting until this Friday is expected to yield 24% discounts, Adobe Digital Insights said.
Retailers banking on Black Friday to energize bargain-hungry holiday shoppers
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