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Paul Palsu, Farmers Insurance president, center, poses with Los Angeles Kings cheerleaders, Tuesday, Feb. 1, 2011, during a ceremony naming a new NFL stadium in Los Angeles. A proposed NFL stadium in downtown Los Angeles would be called Farmers Field under a 30-year naming-rights deal between developer AEG and Farmers Insurance Exchange. (AP Photo/Nick Ut)
Photo by: Nick Ut
Paul Palsu, Farmers Insurance president, center, poses with Los Angeles Kings cheerleaders, Tuesday, Feb. 1, 2011, during a ceremony naming a new NFL stadium in Los Angeles. A proposed NFL stadium in downtown Los Angeles would be called Farmers Field under a 30-year naming-rights deal between developer AEG and Farmers Insurance Exchange. (AP Photo/Nick Ut)

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