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This photo provided by Roku shows the Roku Ultra video streaming player. Bolstered by a $113 million infusion from investors, Roku is reducing the price on the next generation of its best video streaming player in an attempt to fend off competitive threats from Apple and Amazon. (Roku via AP)

This photo provided by Roku shows the Roku Ultra video streaming player. Bolstered by a $113 million infusion from investors, Roku is reducing the price on the next generation of its best video streaming player in an attempt to fend off competitive threats from Apple and Amazon. (Roku via AP)

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