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FILE - In this Oct. 1, 2016, file photo, Northwestern head coach Pat Fitzgerald walks off the field after defeating Iowa, 38-31, in an NCAA college football game in Iowa City, Iowa. When it comes to in-game strategy, a six-year-old company named Championship Analytics, Inc., is quickly making a mark. CAI has gone from three schools subscribing to its service in 2014 to 53 this year, including 38 FBS teams. Pat Fitzgerald’s Northwestern program is among 22 Power Five conferences schools that have purchased a subscription to CAI’s services. (AP Photo/Charlie Neibergall, File)

FILE - In this Oct. 1, 2016, file photo, Northwestern head coach Pat Fitzgerald walks off the field after defeating Iowa, 38-31, in an NCAA college football game in Iowa City, Iowa. When it comes to in-game strategy, a six-year-old company named Championship Analytics, Inc., is quickly making a mark. CAI has gone from three schools subscribing to its service in 2014 to 53 this year, including 38 FBS teams. Pat Fitzgerald’s Northwestern program is among 22 Power Five conferences schools that have purchased a subscription to CAI’s services. (AP Photo/Charlie Neibergall, File)

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