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This undated photo provided by NYC & Company shows a display in Stockholm, Sweden, of an ad from a new campaign to promote tourism in New York City. The campaign is called “True York City” and the ad shows the phrase “Famous Original New York City.” The campaign is designed to encourage visitors to New York to seek out the city’s iconic landmarks as well as neighborhoods, small businesses and unique attractions. (NYC & Company via AP)

This undated photo provided by NYC & Company shows a display in Stockholm, Sweden, of an ad from a new campaign to promote tourism in New York City. The campaign is called “True York City” and the ad shows the phrase “Famous Original New York City.” The campaign is designed to encourage visitors to New York to seek out the city’s iconic landmarks as well as neighborhoods, small businesses and unique attractions. (NYC & Company via AP)

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