In this March 13, 2015, file photo, Toyota President and CEO Akio Toyoda, left, and IOC President Thomas Bach pose with a signed document during a press conference in Tokyo as Toyota signed on as a worldwide Olympic sponsor in a landmark deal, becoming the first car company to join the IOC's top-tier marketing program. Toyota won't be airing any Olympic-themed advertisements on Japanese TV during the Tokyo Games despite being one of the IOC's top corporate sponsors. The unusual decision by the country's top automaker underlines how polarizing the Games have become in Japan as COVID-19 infections rise ahead of the July 23, 2021, opening ceremony. (AP Photo/Eugene Hoshiko, File)
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