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Some of the 30 child influencers invited by toy company Cepia LLC wave at an event held to launch its new fashion doll line called Decora Girlz, at an FAO Schwarz store on March 2, 2024 in New York. Cepia began investing in TikTok in 2019. (AP Photo/Anne D'Innocenzio)

Some of the 30 child influencers invited by toy company Cepia LLC wave at an event held to launch its new fashion doll line called Decora Girlz, at an FAO Schwarz store on March 2, 2024 in New York. Cepia began investing in TikTok in 2019. (AP Photo/Anne D'Innocenzio)

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