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FILE - This Feb. 19, 2014, file photo, shows WhatsApp and Facebook app icons on a smartphone in New York. Facebook has squeezed just about as many ads into its main platform as it can. Any more and users might start to complain. Now, ads are moving on to Messenger, and WhatsApp may not be too far behind. (AP Photo/Patrick Sison, File)

FILE - This Feb. 19, 2014, file photo, shows WhatsApp and Facebook app icons on a smartphone in New York. Facebook has squeezed just about as many ads into its main platform as it can. Any more and users might start to complain. Now, ads are moving on to Messenger, and WhatsApp may not be too far behind. (AP Photo/Patrick Sison, File)

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