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In this Monday, June 19, 2017, photo, a user signs into Facebook on an iPad, in North Andover, Mass. Facebook has squeezed just about as many ads into its main platform as it can. Any more and users might start to complain. Now, ads are moving on to Messenger, and WhatsApp may not be too far behind. (AP Photo/Elise Amendola)

In this Monday, June 19, 2017, photo, a user signs into Facebook on an iPad, in North Andover, Mass. Facebook has squeezed just about as many ads into its main platform as it can. Any more and users might start to complain. Now, ads are moving on to Messenger, and WhatsApp may not be too far behind. (AP Photo/Elise Amendola)

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