FILE - This Sept. 29, 2014, file photo, shows the Amazon Fire TV, a product for streaming popular video services, apps and games in high-definition, in Decatur, Ga. Amazon’s Fire TV streaming devices will no longer emphasize video from its own store. Software updates coming in 2016 will give movies and TV shows from Netflix, HBO and other competitors equal prominence on the devices’ home screen. The approach is similar to one Apple took when it refreshed its Apple TV device in 2015. (AP Photo/Ron Harris, File)
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