FILE - This undated file photo provided by Ram Truck Brand shows a scene from the company's Super Bowl spot. Last year, a Ram truck ad showed people doing service-oriented tasks set against audio of King’s speech, which urges people to be “great” by serving the greater good. The ad was supposed to highlight the volunteer program Ram Nation. The ad was criticized by people who objected to the use of King's speech to sell trucks. (Ram Truck Brand via AP, File)
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