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This undated image provided by Google shows a scene from the company's 2020 Super Bowl NFL football spot. Google’s 90-second ad is one of the few ads this year that doesn’t use humor or celebrities. It attempts to tug at the heartstrings, featuring a man reminiscing about his wife, using the Google Assistant feature to pull up old photos of her and past vacations. (Google via AP)

This undated image provided by Google shows a scene from the company's 2020 Super Bowl NFL football spot. Google’s 90-second ad is one of the few ads this year that doesn’t use humor or celebrities. It attempts to tug at the heartstrings, featuring a man reminiscing about his wife, using the Google Assistant feature to pull up old photos of her and past vacations. (Google via AP)

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