FILE - In this March 25, 2019, file photo Peter Stern, Apple Vice President of Services, speaks at the Steve Jobs Theater during an event to announce new products in Cupertino, Calif. Apple TV Plus launches on Friday for $5 a month with just eight shows and a few more coming soon. Apple will bundle it with sales of new gadgets like the iPhone, Mac and Apple TV. That suggests a market of 40 million customers, said Wedbush analyst Dan Ives. (AP Photo/Tony Avelar, File)
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