FILE - In this Thursday, March 2, 2017, file photo, Snapchat co-founders Bobby Murphy, left, and CEO Evan Spiegel ring the opening bell at the New York Stock Exchange as the company celebrates its IPO. Since it couldn’t buy its smaller rival, Facebook is bent on copying Snap to death. Snap Inc., the company behind Snapchat, meanwhile, is intent on forging ahead against its much bigger rival, courting older users, keeping young ones and along with them, advertisers. (AP Photo/Richard Drew, File)
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