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In this July 25, 2017, photo, Bryce Phillips, left, the founder and CEO of evo, a Seattle-based outdoor, bike, ski, and clothing retailer, poses for a photo with Ben Wallace, evo's director of business development, in their store in Seattle. Evo gets 80 percent of its business from its online business. But because it has plenty of competition online and off, “we need to do the things that made us different from the beginning,” Phillips says. That includes offering services like travel planning for customers who want to go on snowboarding, surfing or other outdoor sports-focused vacations. (AP Photo/Ted S. Warren)

In this July 25, 2017, photo, Bryce Phillips, left, the founder and CEO of evo, a Seattle-based outdoor, bike, ski, and clothing retailer, poses for a photo with Ben Wallace, evo's director of business development, in their store in Seattle. Evo gets 80 percent of its business from its online business. But because it has plenty of competition online and off, “we need to do the things that made us different from the beginning,” Phillips says. That includes offering services like travel planning for customers who want to go on snowboarding, surfing or other outdoor sports-focused vacations. (AP Photo/Ted S. Warren)

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