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FILE - In this May 19, 2014, file photo, Roku CEO Anthony Wood poses for a portrait, in Saratoga, Calif. Shares of Roku, an early player in streaming-video gadgets, are soaring Thursday, Sept. 28, 2017, after an initial public offering raised $219 million. It is best known for its boxes and sticks that let users watch Netflix, Hulu and the growing universe of streaming-video options on their TVs. Roku has deep-pocketed competitors in Amazon, Google and Apple. (AP Photo/Marcio Jose Sanchez, File)

FILE - In this May 19, 2014, file photo, Roku CEO Anthony Wood poses for a portrait, in Saratoga, Calif. Shares of Roku, an early player in streaming-video gadgets, are soaring Thursday, Sept. 28, 2017, after an initial public offering raised $219 million. It is best known for its boxes and sticks that let users watch Netflix, Hulu and the growing universe of streaming-video options on their TVs. Roku has deep-pocketed competitors in Amazon, Google and Apple. (AP Photo/Marcio Jose Sanchez, File)

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