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In this still image from a commercial spot provided by Procter & Gamble, a mother, left, talks to her daughter about racial bias. The Procter & Gamble advertisement is part of a shift by some corporations that are making emotional appeals to consumers by treading into territory that could be polarizing. But experts say there are likely to be more of these ads, as companies seek younger customers who respond to them. (Courtesy of Procter & Gamble via AP)

In this still image from a commercial spot provided by Procter & Gamble, a mother, left, talks to her daughter about racial bias. The Procter & Gamble advertisement is part of a shift by some corporations that are making emotional appeals to consumers by treading into territory that could be polarizing. But experts say there are likely to be more of these ads, as companies seek younger customers who respond to them. (Courtesy of Procter & Gamble via AP)

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