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FILE - In this Sept. 6, 2012 file photo, people walk beside the Naismith Memorial Basketball Hall of Fame in Springfield, Mass. Tourism and economic development officials in February 2017 re-branded the western Massachusetts region known as the "Pioneer Valley," which includes Springfield and generally covers the Massachusetts portion of the Connecticut River Valley, as "West Mass." (AP Photo/Jessica Hill, File)

FILE - In this Sept. 6, 2012 file photo, people walk beside the Naismith Memorial Basketball Hall of Fame in Springfield, Mass. Tourism and economic development officials in February 2017 re-branded the western Massachusetts region known as the "Pioneer Valley," which includes Springfield and generally covers the Massachusetts portion of the Connecticut River Valley, as "West Mass." (AP Photo/Jessica Hill, File)

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