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This undated image provided by Ulta Beauty shows makeup products on display at an Ulta Beauty store. Black and other darker-skinned women had long struggled to find makeup that matched or complemented their skin. But a widening array of products is showing up at mainstream retailers with an eye toward the multicultural consumer. At Ulta, shoppers can try on makeup using its GlamLab app that lets shoppers browse, filter and play around with products. (Vic Moss/Courtesy Ulta Beauty via AP)

This undated image provided by Ulta Beauty shows makeup products on display at an Ulta Beauty store. Black and other darker-skinned women had long struggled to find makeup that matched or complemented their skin. But a widening array of products is showing up at mainstream retailers with an eye toward the multicultural consumer. At Ulta, shoppers can try on makeup using its GlamLab app that lets shoppers browse, filter and play around with products. (Vic Moss/Courtesy Ulta Beauty via AP)

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