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In this Sept. 12, 2018 photo, North Korean shop assistants work at a supermarket in Pyongyang, North Korea. In the era of Kim Jong Un, North Korea is learning to embrace its inner consumer. The rise of the consumer is a major feature, not a bug, of Kim's plans to strengthen the country's sad-sack economy and lift the people's standard of living. (AP Photo/Kin Cheung)

In this Sept. 12, 2018 photo, North Korean shop assistants work at a supermarket in Pyongyang, North Korea. In the era of Kim Jong Un, North Korea is learning to embrace its inner consumer. The rise of the consumer is a major feature, not a bug, of Kim's plans to strengthen the country's sad-sack economy and lift the people's standard of living. (AP Photo/Kin Cheung)

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