In this Wednesday, April 17, 2019, photo online customer reviews for a product are displayed on a computer in New York. Many online purchases are based on careful consideration of star ratings and product reviews left by complete strangers. Some 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, according to a 2016 Pew Research Center survey. (AP Photo/Jenny Kane)
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