FILE -- In this Wednesday, Aug. 9, 2016 file photo, a man looks at a women's boutique with discounted prices attached to the clothes in downtown Cairo, Egypt. Hundreds of giant billboards and street signs have gone up in Egypt’s capital bearing messages of austerity and hope seemingly designed to prepare Egyptians for sweeping economic reforms. Witnesses say the advertisements, which are concentrated in the heart of the capital and on its main artery roads, went up on Friday, Sept. 2, 2016. (AP Photo/Nariman El-Mofty, File)
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