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This Thursday, Dec. 13, 2018, photo shows Seventh Generation laundry detergent in New York. Laundry detergent bottles are heavy, bright-colored and designed to pop on store shelves. But with more people shopping online, Seventh Generation is slimming down its bottle for Amazon.com shoppers. The Unilever-owned company says the new bottle will be cheaper to ship and still wash the same amount of loads as the classic 100-ounce bottle. (AP Photo/Ted Shaffrey)

This Thursday, Dec. 13, 2018, photo shows Seventh Generation laundry detergent in New York. Laundry detergent bottles are heavy, bright-colored and designed to pop on store shelves. But with more people shopping online, Seventh Generation is slimming down its bottle for Amazon.com shoppers. The Unilever-owned company says the new bottle will be cheaper to ship and still wash the same amount of loads as the classic 100-ounce bottle. (AP Photo/Ted Shaffrey)

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