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In this Oct. 22, 2018 photo, a staff walks by displayed pen-like "heat-not-burn" device iQOS at an IQOS store in Tokyo. In Japan, Philip Morris opened nine iQOS stores in trendy districts nationwide, offering free WiFi and drinks, to perk consumer interest. (AP Photo/Eugene Hoshiko)

In this Oct. 22, 2018 photo, a staff walks by displayed pen-like "heat-not-burn" device iQOS at an IQOS store in Tokyo. In Japan, Philip Morris opened nine iQOS stores in trendy districts nationwide, offering free WiFi and drinks, to perk consumer interest. (AP Photo/Eugene Hoshiko)

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