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Customer fashion blogger Clizia Incorvaia, left, takes pictures of her dishes, as she has lunch with her friend singer Vittoria Hyde at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)

Customer fashion blogger Clizia Incorvaia, left, takes pictures of her dishes, as she has lunch with her friend singer Vittoria Hyde at the 'This is not a Sushi bar' restaurant, in Milan, Italy, Tuesday, Oct. 16, 2018. Although this is the sixth restaurant the brand “This is not a sushi bar” opens in Milan, it has one key difference from its other locations: here payment can be made according to the number of Instagram followers one has, attracting big time social influencers and holders of smaller accounts alike. (AP Photo/Luca Bruno)

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