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This is an undated photograph of Levi Strauss, who originated the denim blue jeans that bear his first name. In 1853 Strauss arrived in San Francisco and opened a wholesale dry goods business, selling clothing, blankets and handkerchiefs. In 1873, Strauss and Jacob Davis receive a patent on the process of riveting pants by the U.S. Patent Trademark Office. (AP Photo)

This is an undated photograph of Levi Strauss, who originated the denim blue jeans that bear his first name. In 1853 Strauss arrived in San Francisco and opened a wholesale dry goods business, selling clothing, blankets and handkerchiefs. In 1873, Strauss and Jacob Davis receive a patent on the process of riveting pants by the U.S. Patent Trademark Office. (AP Photo)

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